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In Search of Exchange 3.0
I thought readers of this blog may also be interested in my guest post for Ad Age, where I give a brief history of the evolution of the display advertising exchange ecosystem and suggest what I believe...
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Great minds think alike
Nice short piece this AM from Peter Kafka of allthingsd re: Microsoft’s plans to enter the Exchange 2.0 landscape with a re-tooled AdECN. Very much in line with my post earlier this week in Ad Age....
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Echoes of Exchange 3.0
Just a quick note pointing to a short, but interesting post today that echoes my recent article in Ad Age. Clearly Pete Kim and whoever he was talking to understand that it’s not all about DR. Kudos...
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CBS’ Decision
Some quick comments on this morning’s Ad Age article on CBS stepping away from networks. The “publishers vs. networks” issue has ebbed and flowed pretty consistently since I started in this business at...
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For Brand.net, Quality is more than an Undertone.
Catching up on my inbox, I noticed an interesting article from Undertone’s Alan Schanzer last week on AdExchanger. Credit to Mr. Schanzer for trying to help media buyers differentiate between...
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Why is DoubleVerify burying its big news with a December 23rd press release?
PR experts use a trick when they need to release news they really don’t want covered broadly, peer reviewed or scrutinized. The trick: drop the announcement when everyone is focused on other things....
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Rethinking Retargeting
Just a quick post to make sure folks saw Richard Frankel’s article today on AdExchanger. A couple solid, related tidbits in there. The first point is about attribution. Richard cautions that...
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What is a DSP?
Just a quick post to go “on the record” in the context of the recent AdExchanger threads (1 and 2) defining/discussing “Demand Side Platforms” (DSPs). I agree with those who indicated it is way too...
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Data property rights moving to front burner?
Another example this past week of the co-equal, but less prominent facet of the privacy issue – data property rights – coming to the fore. Wired reported that Specific Media was sued in Federal court...
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Privacy, Data Ownership and the Digital Media Value Chain
Regular readers of this page know that I have written multiple posts on the general topic of privacy concerns with online ad targeting. More recently, I have highlighted a lower-profile, but equally...
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